The Business Development Officer (BDO) role is a frontline sales and customer acquisition position, focused on expanding the bank’s retail liabilities base (savings, current accounts, deposits) while ensuring compliance and customer satisfaction. It is an entry-to-mid level role with strong growth potential in branch banking. 📋 Key Responsibilities Customer Acquisition: Identify catchment areas and generate leads through field activities, referrals, stalls, door-to-door visits, and local outreach. Acquire new customers for savings accounts, current accounts, deposits, loans, and digital banking services. Client Engagement & Onboarding: Schedule meetings with prospects, explain product features/charges, and assist with account opening. Ensure complete and accurate KYC documentation as per RBI guidelines. Maintain communication with customers during onboarding and provide post-onboarding support. Relationship Management: Build and maintain strong customer relationships. Conduct regular follow-ups to understand evolving needs. Identify cross-selling opportunities for loans, investments, and other products. Compliance & Reporting: Verify documents with originals, maintain confidentiality, and adhere to RBI norms. Submit daily/weekly sales reports and discuss progress with supervisors.

The Premium Acquisition Manager role focuses on acquiring and managing high-net-worth (HNI) clients, driving premium product sales, and ensuring superior customer service while meeting acquisition targets. It blends sales, relationship management, and compliance responsibilities, making it a strategic role in the bank’s premium customer segment. 📋 Key Responsibilities Client Acquisition: Identify and acquire premium/HNI customers through direct sourcing, referrals, and networking. Leverage social/professional networks, corporate connects, and events for lead generation. Product Sales & Advisory: Sell premium banking products: high-end savings accounts, wealth management services & insurance. Cross-sell and up-sell financial products tailored to client needs.